Benjamin
Quarless.

Provided senior communications consultancy across brand, marketing and business development for an international architecture studio.

• Advised senior staff on communications strategy, messaging and content
• Planned, created and delivered content across marketing and business development
• Managed bids and proposals, from planning through to submission
• Wrote project descriptions, proposals and other key communications
• Translated complex concepts into engaging narratives for diverse audiences

Built and led the content function for a high-growth healthcare scale-up, helping expand the business from 50 to over 500 employees while developing the content strategy, governance and capabilities needed for rapid growth.

• Owned content strategy across brand, web, SEO, CRM and campaigns
• Grew organic traffic by 150%+ over two years through SEO and content optimisation, with high-performing pages attracting 800k+ monthly visits
• Led internal communications through a period of rapid change, working with senior leaders to keep all employees informed and engaged
• Built and led an in-house content team, establishing editorial standards, workflows and governance
• Led multichannel campaigns across mental health, ADHD and autism, with flagship campaigns reaching 250k+ people across web, social and email
• Developed and optimised patient journeys across web, email and CRM, increasing click-through rates by 40% and improving conversion at key stages
• Led PR and thought leadership, securing national and trade coverage including The Guardian, BBC News and The Telegraph
• Introduced AI-enabled workflows, reducing content production time while maintaining clinical and editorial governance

• Produced copy for a variety of channels, including email, app, web and print
• Established and maintained brand tone of voice guidelines
• Set up A/B tests, reviewed and refined content to improve performance
• Supervised the creation of visual brand assets, including logos and photography

• Led a team of writers and designers to create content for a global property firm
• Created a content plan to drive growth and brand awareness across EMEA
• Oversaw the production and development of digital and print content
• Ensured messaging consistently aligned with the tone of voice and corporate vision

• Developed a content plan and editorial calendar to support business objectives
• Oversaw the production and development of digital and print assets
• Ensured messaging consistently aligned with corporate vision and goals

• Created high-quality written collateral for clients in design, retail and healthcare
• Simplified complex architectural and design concepts for online audiences
• Wrote product descriptions and campaign copy for luxury brands
• Led brand messaging and content planning across digital and print
• Developed creative briefs and collaborated with in-house teams
• Ghostwrote editorials and thought leadership for national publications

• Developed marketing communications strategy to support operational goals
• Created copy for project descriptions, press releases, blogs and social media
• Wrote thought leadership pieces for national publications
• Worked with designers and external clients to create winning award submissions

• Planned and implemented multichannel campaigns with senior leaders
• Managed company website, social channels and public engagement activities
• Increased web traffic through the planning and delivery of engaging content
• Worked with PR agency to maintain media presence