I worked closely with NHS stakeholders to shape the content strategy, messaging, and patient communications across every stage of the project, ensuring that all materials were accessible, clinically accurate, and sensitive to the needs of autistic individuals and their families.

In addition to leading content development, I oversaw the campaign’s branding and tone of voice, helping establish a visual and verbal identity that felt calm, inclusive, and trustworthy. I led the creative direction for the Autism Unlocked website, working with designers and developers to deliver a simple, intuitive user experience that made complex pathways easy to navigate and understand.

A central feature of the site is Divergent Voices, a video series I named and developed to help autistic people share their stories and experiences in their own words. The series was designed to provide real insight and reassurance for others navigating a similar journey.

As a commitment to representing lived experience, we commissioned autistic content creators to produce original content for the site, collaborating with them to develop articles, offering editorial support and working closely throughout the production process to ensure their voices were authentically represented.

The result was a warm, accessible digital space designed that supports families while they await their assessments, offering clear information, real-life stories, and reassurance at a time that can often feel overwhelming or uncertain.

lsc.autismunlocked.co.uk