The Sofa & Chair Company is one of the UK’s leading manufacturers of luxury sofas and bespoke furniture, known for its exceptional craftsmanship, premium materials, and timeless design.

I was asked to write SEO-friendly product copy to help promote some of the standout pieces from the brand’s latest collection. The aim was to drive more traffic to key product pages and increase online conversions, without compromising the brand’s refined tone of voice.

I developed copy that reflected the company’s refined, luxury aesthetic, while ensuring the content performed well both for Google and for a discerning, style-conscious audience.