I partnered with the Creative Director at The Sofa & Chair Company to craft original copy that reflected the brand’s refined aesthetic and showcased key pieces from a new product range. The aim was to strike a balance between elegance and clarity, producing bespoke sales copy that spoke directly to a discerning, design-conscious audience.

The content spanned brand storytelling and detailed product descriptions, rolled out across print, digital, and in-store platforms. Each piece reinforced the brand’s identity and helped cement its position as a leader in the luxury interiors market.