I was commissioned by Perkins & Will to write a series of project descriptions for their UK portfolio, including the redesign of The Economist’s new workplace in Central London. The space was designed to reflect the brand’s heritage and editorial rigour, while supporting modern, flexible ways of working.
Through close collaboration with the design team, I developed copy that captured the project’s functional intent and refined aesthetic, positioning the space as both a practical newsroom and a symbol of quiet authority in the heart of the city.
