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Autism Unlocked

Making an uncertain journey easier to navigate.

A content platform to help autistic people and their families find clear information, lived experience and reassurance while waiting for an NHS assessment.

Client

NHS & Clinical Partners

My role

Content strategy, brand and tone of voice, creative direction, editorial leadership

Sector

Healthcare

Autism Unlocked project example

The brief

An autism assessment involves more than an appointment. Families need to understand the process, know what happens next and find support while they wait. Following an NHS commission in Lancashire and South Cumbria, Clinical Partners needed a public-facing platform that could meet those needs.

My approach

I led the creative development of Autism Unlocked, working with NHS stakeholders to shape its content, messaging and patient communications. I oversaw the brand and tone of voice, and worked with designers and developers to make complex pathways easier to follow. Clinical accuracy, accessibility and sensitivity informed the work throughout.

The work

I commissioned autistic creators and supported their editorial work so lived experience was part of the platform itself. I also named and developed Divergent Voices, a companion film series. Together, the information, articles and films created a more human source of support for families awaiting assessment.

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